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Traditional marketing (TV, billboards, newspapers) still builds strong brand awareness but is often expensive and hard to measure. Digital marketing offers better targeting, real-time tracking, and usually a higher ROI.

Do you think digital marketing is replacing traditional methods, or do both still have value today?

I think both still matter. Traditional marketing builds trust and visibility, while digital marketing gives precise targeting and measurable results.

This balance is clearly seen in online advertising in UAE, where businesses often combine outdoor ads with digital campaigns on Google and social media for better reach and performance.